Creativity is seeing new realms on social media. Gone are the days where doctor or engineer are the only relevant professions. People are choosing “not so typical” careers like photography, being an influencer, social media specialist, and the list goes on.
There are many blooming businesses and content niches that creators have taken up. Now, with the advent of Instagram & Facebook as a primary source of content creation, it is seen that most people are supporting small businesses as well. Social media platforms are slowly but surely also turning into an e-commerce space. They allow creators to produce content, market products & services, and reach out to their target audience. So if you have a small business idea in mind, get on it!
With that being said, handling social media is not as easy as it seems. So to give you some perspective on what exactly goes on in the mind of a social media manager who strives to break through the digital clutter every single day, let’s give you a glimpse of what a day in the life of a social media manager feels like.
Staying organised & taking ownership
If you are someone who is taking this ‘not so typical’ leap in your career, a core skill that you will require is to be really well organised.
It will be your responsibility to post on various social media platforms. Aside from that, let’s just say that if you are the social media manager for a brand that manufactures office wear for women, your responsibilities would be to think of content ideas, collaborating with content creators, scheduling posts, stories, and keeping users engaged and hooked onto your brand’s page.
One has to create monthly reports of engagement and follower numbers as analytics is an important aspect of this role too.
Understanding the dynamic consumer behaviour
Crafting buyer personas is yet another important aspect of targeting the right pick for a brand. If you are managing a formal wear brand, you as a social media manager have got to know the audience you’re catering to.
Marketing works strongly by appealing to audiences through something that they look up to, or something they can relate with. You should know your target customers’ key demographics, such as age, location, and so on.
Additionally, you should understand their interests, including what they like to do, what they watch and listen to, and the channels they engage with. This will help you plan your content effectively, leading to something that’s known as ‘high engagement’.
Striking a balance between creativity & engagement
If you got confused by that jargon in the previous paragraph, don’t worry. We’ll help you understand it better right here.
One of the most challenging parts about being a social media manager is striking the perfect balance between creativity and engagement. Because creative content helps your brand stand out in the digital clutter and have a voice of it’s own.
Which brings us to the next part, i.e. engagement. As a social media manager, you get to hear this word quite frequently, as it helps brand managers and owners get an actual understanding of how their brand is performing online, in terms of statistics and numbers.
Because for them, hiring a team to run their social media is an investment, and they expect a certain return on their investment (ROI).
Now what are these statistics and numbers, you may ask? These include impressions, engagement, and conversion rates. In simple terms, it’s how many people stumble upon your content, interact (like, share, comment) with it, and actually end up buying your product/service.
Jumping on the ‘brand-wagon’ responsibly
Be it the Ranbir-Alia wedding or Cristiano Ronaldo pushing a bottle of Coca-Cola out of the frame, we live in an era of moment marketing and social media trends. Now this is great for getting more eyeballs to your brand, but some social media managers get hasty while jumping on these so-called ‘brand-wagons’.
What is this trend? Is it relevant for my brand? Is it necessary to post something about it?
These are just some of the many analytical questions a good social media manager must ask to themselves as well as their teams when it comes to creating content for moment marketing and social media trends.
Being a true leader and brand custodian
Of course, it goes without saying that a social media manager is truly the captain of the ship when it comes to the brand’s presence online.
At an agency level, social media managers need to collaborate with various teams and align the scheduling of posts accordingly for various brands. The copy team comes up with the concepts that would go up on the page. The design team comes up with the designs and social media managers act as a liaison between teams and the clients. They ensure that content is uploaded on time, every time.
So that was all about social media and a day in the life of a social media manager. It’s taxing, it’s demanding, but at the same time, watching a brand grow and create impact over time is oh, so rewarding!