In the world of fashion, trends change like the seasons. Changing trends with changing times, that’s how the majority of people know fashion. With that being said, there’s a lot more than just a fanny pack or collared crop tops that are in trend right now. Moreover, there’s a bigger picture and a lot that goes on behind the scenes in the world of fashion. So without further ado, let’s have a look at this bigger picture, shall we?
Ever heard the term fast fashion? Fast fashion includes anything that is sourced in a large quantity, and is cheap and trendy. Over the years we’ve witnessed the rise of fast fashion and retail of garments from large scale production companies, but this has come at a cost!
Because these companies produce an enormous amount of garment, they get to negotiate prices at the factory level. In simple terms, this means that they allocate cheap labour for the production of the garment and compromise on the safety levels of the workers working in such a setting.
But of late, we’re beginning to see a shift from fast fashion. Whether it’s formal wear for men & women, casual shirts & dresses, party wear or anything that falls under the large umbrella of types of garment, brands are shifting towards conscious fashion.
Wondering what is that? Conscious fashion is part of the sustainable fashion movement that aims to transform the global textile and apparel industry. It's often referred to as eco-friendly fashion, ethical fashion, green fashion, or slow fashion.
Moreover, it is high time we acknowledge that fast fashion has done quite a lot of damage to the environment and is unethical in more aspects than one.
Also, making a good decision like shopping from brands that are sustainable and conscious will make things better for the planet and the people living on it in the long run.
Now Let’s understand why conscious fashion is better than fast fashion.
Here are four reasons why you should hop aboard the train to change and be “not so typical”!
It reduces waste
Sustainable or conscious fashion aims at producing less in quantity thereby increasing the quality of the garments that are produced. By choosing sustainable brands that provide quality, you can reduce your waste as well as the amount of clothing that you buy (also saving you money).
Sustainable pieces of clothing are created to be timeless. They have long lasting durability and they don’t run out of fashion. So go on, create your own style instead of following brandwagons.
It’s better for the planet
The industry that promotes fast fashion is proven to be harmful to the environment. From the landfill impact to power & water consumption, to the pesticides and insecticides used in growing cotton, it’s safe to say fast fashion is a real problem for the environment.
Not to forget about the chemicals that are making their way into the water supply and affecting the health of those in the supply chain.
On the other hand, by choosing sustainable fashion you not only say no to supporting the negative environmental impact that the fast fashion industry is causing, but also reduce your own environmental footprint.
It’s better for the people
When you choose a brand that is conscious, you ensure that the people behind the production are not treated wrong. Moreover, you can also rest assured that the workers and people involved are safe and no unethical means of production or labour misuse takes place at any given point.
We here at Not So Pink are proud to tell you that we not only support conscious fashion, but also practice it! Because we don't see fashion as a change in trends, but are rather here for the bigger picture, which is the need of the hour.
So now that you know what conscious fashion is, let’s talk about comfortable formal wear for women, a.k.a. the second part of this blog’s title.
Comfort Is Important Too
The status quo when it comes to office wear has typically always been “aesthetics over comfort”. But unlike most people out there who were actually donning these uncomfortable office wear, we were not okay with this!
So we decided to go the “not so typical” way over here as well. How, you may ask?
Well, by crafting our range of apparel and accessories that focussed not just on aesthetics, but comfort too! Also, we’re a size inclusive brand, meaning our collection of office wear for women features sizes from XS to XL. So no more getting disappointed on finding your favourite dress not being available in your size.
Speaking of which, why don’t you check out our amazing range of office wear options for women, whether it’s a bold and brilliant blazer, a classy dress or a chic bowtie. At Not So Pink, you can get them all!