The Indian working woman of today expertly takes on the many challenges thrown her way. She’s fearless, shes determined, and she’s focussed! Her relentless personality is a source of inspiration for many who aspire to be like her. So it’s imperative for a personality like hers to don an equally expressive workwear brand. Easy to say, hard to find. That’s been the story in her case. With all the options available to her, not a single brand could win her over. Because what she wanted was a brand that spoke directly to her, understanding what she stands for, and most importantly, a brand solely catering to her body type!
Along came Not So Pink, a fashionable workwear brand made exclusively for the bold & confident Indian working woman. Why ‘Not So Pink’? You might ask. Pink has long been stereotyped as the go-to colour for all things feminine. Be it the colour of her bedroom walls or the next dress she’s looking to buy. Society associates this colour with just about anything and everything in her life, including her personality, often described as "girlish", "soft", "overly emotional", and "lacking real ambition". However, she's anything but defined by this colour. Her personality is far beyond preconceived notions and age-old stereotypes. As a matter of fact, with all her achievements, goals, and aspirations, she’s anything but the colour pink!
She's a go-getter who'll settle for nothing but the best
Everything she does, she does it in her own unique style. It's probably why so many people look up to her
She’s on her way to the very top, and to complement her confident, self-assured, and optimistic personality, needs to be a brand that’s as fearless and relentless as her
She loves expressing herself at the workplace and beyond
Our founders Mrs Purvi Rohit Pugalia & Mr Rohit Mohan Pugalia are serial entrepreneurs, having launched and successfully running multiple ventures across various sectors. These include the likes of premium granola brand Munchilicious, India’s most unique, innovative and interesting shopping destination This Or That & health food brand The Rooted Co, among others.
While creating Not So Pink, our founders were observant of a crucial consumer pain point, i.e. lack of a women’s workwear brand that made apparels exclusively for the Indian body type. So they created a brand which offered something the Indian working woman of today had always been looking for!
All things said and done, what separates a successful venture from an unsuccessful one is the team working on it.
We’ve been fortunate to have these aces up our sleeve who have made the brand what it is today.
Buying and Sourcing
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